![]() ![]() Brands would leverage social media (e.g., Weibo, WeChat) largely for the purposes of generating awareness. Years ago, when the digital transformation of international brands in China was still in its infancy, the online consumer journey was much simpler. ![]() This is even more so for Douyin – and as a social platform that has captured the attention of younger generations, it might prove to be an even more interesting testing ground for international brands to develop their social commerce operations. With the growing impact of Chinese social media on the consumer decision making process, and the emergence of new online shopping models such as livestreaming, the development of an e-commerce business seems to be the way to go for Chinese social platforms. ![]() In January this year, Douyin officially launched its payment service, "Douyin Pay", streamlining the payment process for users when it comes to shopping and even purchasing virtual livestream gifts.ĭouyin is not the first platform tapping into social commerce in China – Weibo, RED and Kuaishou have all rolled out their own e-commerce propositions. Links in short videos, however, are not affected. As of last October, Douyin no longer supports product links from third-parties (such as Tmall or JD.com) in livestreams, allowing only links from the Douyin Store (its native e-commerce storefront). It has also been reported that Douyin plans to relocate its entire e-commerce team to Shanghai, where it will manage production, research and operations of its e-commerce business unit.Īt the same time, Douyin has also been working on developing its product offering. In early June last year, it set up a dedicated e-commerce business unit in hopes of making it the company’s third pillar of revenue, after advertising and livestreaming. Shine a spotlight on your neighbourhood by becoming an Area Ambassador.ByteDance, the Chinese tech company that has received a great deal of attention from the Western world for its popular short video App Douyin/Tik Tok, has been working to consolidate and build its e-commerce business. The doorstep campaign, launched by the Mirror, is also backed by the Royal British Legion which traditionally organises remembrance services across Britain.ĭirector General Charles Byrne said: "We are joining the Daily Mirror’s call for people to come together on Remembrance Sunday in a new way and to stand in silence at the front door or window of their home in a fitting tribute to those who have given so much." We can still remember those who have made the ultimate sacrifice and who we will never forget." "But we can still pay our respects by standing on our doorsteps at 11am on Remembrance Sunday to mark the two-minute silence. This year we cannot do that – this year we cannot stand together. Labour leader Sir Keir Starmer, said: "In normal times, we would be paying tribute to our armed forces at the Cenotaph or at events organised by the Royal British Legion. Meet the people helping their communities through lockdown."Let’s stand together in solidarity on doorsteps across the country this Remembrance Sunday." Read More "Unfortunately, this year, it is with a heavy heart that I must ask the public not to attend the ceremony at the Cenotaph in order to keep veterans safe, and reduce the spread of the virus. ![]() Prime Minister Boris Johnson, said: "The pandemic will not stop us from honouring the sacrifice and valour of our veterans, the bravest of the brave, the best of what it means to be British. Simply click the image below to download. We've put together a free poppy colouring activity which you can download and print off for your little ones to bring to life, and stick in their windows as a sign of remembrance. InYourArea is supporting a campaign to ensure fallen forces heroes are remembered for their sacrifice by asking people to respect the traditional two minutes' silence on the doorsteps of their homes.Īs well as this, we want to get children involved and teach them about the heroes who gave their lives to create a better future. Remembrance Sunday will look different this year, as members of the public are unable to take part in services, parades, and wreath-laying for the first time in its 100-year history, due to Covid-19. ![]()
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